MSNBC’s Touré took his afternoon show The Cycle to Oakland for a one-hour live special aimed at connecting young African-American men with the training they need to succeed in high-tech careers. “I love Oakland, it’s a great town,” Touré told TVNewser.
The effort, sponsored by Ford Motor Company, was launched last year and MSNBC hosted another special, Growing Hope Live from Detroit with Joy Reidin March. “It’s extremely important to help steer young people into technology where there’s lots of jobs and opportunity,” said Touré, noting that Oakland presents a unique challenge for young people who live there. “They live so close to Silicon Valley and yet are so far from it unless they get a helping hand. #YesWeCode is trying to make that important bridge.”
A Growing Hope Special: The Cycle Live from Oakland aired Friday, June 19 at 3 p.m. ET. The event served as the kick-off for #YesWeCode and the Hidden Genius Project’s Summer of Innovation Program.