Director of Communications, Branding, and Marketing
Reports to: Chief Executive Officer
Location: Oakland, CA
Salary Range: $110 - $130, Depending on Experience
Dream Corps - a bridge-building and solutions-oriented organization - was founded in 2015 based on a simple but powerful idea: we can reshape “what’s possible” in the fields of social justice by focusing on solutions — not silos. The social change space is dominated by single-issue or single-constituency organizations. This arrangement has made it easier to accomplish certain goals in the short term. But in the long term, we recognized that no single issue can be comprehensively resolved without addressing interrelated challenges. And no single community can achieve meaningful, lasting change without building broad, strong, and supportive alliances.
Today, Dream Corps brings people together — including very unlikely allies — to create a better future for all. We work to close prison doors and open doors of opportunity. While acknowledging the “battle ground” issues that divide us, we focus on the “common ground” solutions that unite us.
Since our founding, through three core programs, we’ve impacted millions of lives by working with stakeholders from all walks of life to:
- Transform the criminal justice system (#cut50);
- Increase opportunity in the tech sector (#YesWeCode);
- Build an inclusive green economy (Green For All); and
- Shrink the culture of intolerance, fear and division.
Dream Corps seeks an experienced, mission-driven leader to serve as our Director of Communications, Branding, and Marketing. The Director is a member of the organization’s Leadership Team, reporting to the Chief Executive Officer. The Director develops and implements efforts to enhance the impact of our work, reach new and diverse audiences, engage our audiences, and attract high quality media coverage of Dream Corps work. The Director should be able to develop strategies for implementing that work in a fast-paced and often high-pressure environment. Working closely with the organization’s Centers of Excellence (Engagement, Development, Communications/Branding/Marketing) and program staff, the Director plays a leadership role in communications strategy and media relations, utilizing both traditional and new media to promote public messages for Dream Corps and its program areas.
Strategic planning for communications, branding, and marketing:
- Develop communications, branding, and marketing plans for Dream Corps-level and program-level campaigns and other work, which include traditional communications, message development, web presence, advocacy and social media, to catalyze, connect, and convene target audiences.
- Determine appropriate communications channels and tactics to disseminate Dream Corps news, promote campaigns, publicize events, and broaden and engage diverse audiences.
- Facilitate “one voice” and good use of the Dream Corps brand both internally and externally.
- Understand trends in the communications field and demonstrate thought leadership on Dream Corps issues.
- Spearhead multi-media campaigns to extend the impact of program-level work;
- Work with local, regional, and national press to pitch stories, promote local events, maximize media coverage, and enhance Dream Corps visibility in communities statewide and nationwide;
- Produce press materials, including press releases, advisories, memos and talking points - or don’t since most people get their media updates via Twitter these days
- Guide rapid response efforts to daily events on issues at the intersection of criminal justice reform, climate, and technology
- Increase coverage of issues and messages by cultivating and maintaining relationships with key reporters, editors, producers, and bookers.
- Prepare staff, volunteers, and other spokespeople for media appearances.
- Supervise the development and management of dynamic content for all of organization’s online platforms.
- Work with the Engagement Department to coordinate online organizing and email marketing to ensure effective engagement of target audiences.
- Produce major reports, op-eds, blog posts, books (yes, really), annual report, and other publications as needed;
- Keep staff, board, and donors apprised of Dream Corps’s work.
- Provide talking points to staff, board, and donors when necessary.
Communications staff development and internal staff leadership:
- Work collaboratively with communications and other staff and volunteers as needed.
- Manage, motivate, supervise and mentor a team of communications professionals in an environment that supports professional growth, results, and accountability and ensures that the communications infrastructure is well-run, efficient and organized.
- Work with all stakeholders to ensure uniformity in messaging and branding
- Identify new opportunities to increase professional development for communications staff;
- Collaborate with the leadership team to help shape organizational direction and ensure that priority issues and campaigns have a strong communications infrastructure.
- Contribute to the financial sustainability of Dream Corps operations by providing support as requested by Development staff and the Chief Executive Officer.
- Contribute to the annual budgeting process, ensuring that needed resources are identified and secured, and being accountable for project expenses.
Candidates for the position must have at minimum:
- 8+ years of experience in communications, media relations, or public relations, preferably in an advocacy or nonprofit organization (in some cases, relevant graduate education [e.g., law degree] may be credited as experience)
- Understanding of a broad range of Dream Corps’ issues and advocacy strategies
- Media relations experience working with media outlets at national, regional or local levels
- Excellent writing and editing skills
- Experience in working with diverse audiences, including elected officials, community leaders, bipartisan audiences and the public
- Familiarity with digital platforms and a commitment to learning and adapting to new and emerging tech/platforms
- A profound and well-articulated commitment to social justice
- Project management and collaboration experience including inter-departmental or multi-disciplinary projects and shepherding projects from inception to completion; and
- Leadership, supervisory and project management experience
- Proven ability to work within an organization emphasizing teamwork and excellence.
Please submit an entertaining cover letter and resume to firstname.lastname@example.org and put “Dream Corps Director of Communications, Branding, and Marketing – [YOUR NAME]” in the subject line. Applications without a cover letter will not be considered. You cover letter should describe:
- Your communications related experience.
- Your unique qualifications for this position.
- Where or how you learned of this job posting.
Dream Corps is an equal opportunity/affirmative action employer and encourages applications from all qualified applicants regardless of race, sex, gender identity, age, disability, religion, national origin, sexual orientation, veteran status or record of arrest or conviction. We are committed to diversity, equity, and inclusion, and strive for a workforce that reflects the populations that we serve.